nikon D700 launch in south korea

inspired by our celebrity-obsessed culture, fueled by the paparazzi vultures that we all love to hate, nikon recently spun an interesting twist on the launch of their D700 model in a seoul subway.

walking past this enormous interactive billboard, passersby triggered automatic flash sensors - sending a shower of camera flashes into action.  a life size image of the papa-papa-ratssi appears to be clambering over one another to get that money-making shot ... turning your everyday public transport user into a split-second superstar.

the red carpet led them through the station, into a mall and directly to a store selling the new D700.
smart no?

thanks shazza